Email Copywriting Services That Create Contact-Cash Conversion
With the advent of social media, the visibility of emails as a communication tool has been clouded, but it is far from being erased. The thing is that email marketing is still one of the most effective ways of reaching out to customers. In this respect, email is essential because, unlike noisy social media, email accounts are our private domains, which we cherish them and do everything possible to protect them. That is why for a selling business, for example, having an email contact list is not enough. It calls for using the potential of those contacts, which can be realized with the help of email marketing copywriting.
Through an emails copywriting strategy, you can sell directly to a customer, get their feedback and rest assured that you will have a decent ROI. It should be noted that the Direct Marketing Association, which is a world leader in analytics and data-driven marketing, estimates that email marketing has an ROI of 4000 percent. It may sound absurd but think about the benefits of marketing directly in someone’s inbox. It’s far from an ad pop-up, which you might well ignore, or a blip on the timeline of your social media account, which is very likely to go unnoticed. In this respect, emails are permanently delivered to your inbox, and it is up to you to decide whether to archive or discard them. Chances are you will at least look them though.
With the help of email copywriting, we can make maximum use of your customers’ inboxes. We tailor your sales pitch in a way that is pleasant, interesting, informative, and attractive. Our email content creator will leverage all other marketing tools that you use alongside email so that you can obtain maximum benefit.
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Due to our high-quality services and years of experience, we can assure you that the best way to make an email campaign effective is to start by segmentation of your contact list. Through employing an email marketing strategy for you alongside copywriting, we can use the data collected by your email service provider to analyze purchasing and spending repeat customers, active subscriptions, age, gender, likes and other data useful for categorizing your customers. Some helpful services you might think of using to understand this data better include:
- AOL Mail
These services are usually automated and have powerful CRM tools you can employ to get information on your customers. With this broken down data, it becomes easy to tailor each email to the different groups of customers with the message remaining the same.
Once we have understood your client demographics and other crucial aspects, we assign your order to the appropriate copywriter, who knows the peculiarities of the sphere and your particular project. With such a professional, we first tailor the actual format of the campaign with the text, pictures, and graphs if needed. We then create an autoresponder sequence for your emails so that none of them goes unread.
With email marketing, we put ourselves in the shoes of your customers and tailor the message in a way to meet their needs. We emphasize brevity and clarity and a straight solution to the problem. That is why we offer email copywriting services that build confidence and offer the client an alternative that makes them trust you. We understand that if a customer gets disappointed with your emails, it becomes truly hard to convince them to open your emails again. We make good use of the opportunity so that the client ends up adding you to their trusted contact list. In this respect, the worst thing that can happen to you is your email being reported as spam and being blocked by the customer’s ISP.
One more thing. Our services are aimed to collect relevant data for you. That is why we design questionnaires that will help you understand your customers better, consequently providing them with better services.