Email Copywriting Services Create Contact-Cash Conversion
With the advent of social media, the visibility of email as a communication tool has been clouded but far from being erased. Email marketing is however, still one of the best ways of connecting with and talking to your customers. Email is essential because unlike social media which is noisy, our email accounts are our private domains. We cherish them and go all the way out to protect them. If you are a business selling to customers and you have an email contact list, you might be sitting on a golden goose. With email marketing copywriting you might convert that goose into golden eggs.
Through an email copywriting strategy, you can sell directly to a customer, get their feedback and rest assured that you will have a decent ROI. DMA (Direct Marketing Association) which is a world leader in analytics and data driven marketing estimates that email marketing has an ROI of 4300 percent. Sounds absurd but think about the benefits of marketing directly in someone’s inbox. It’s far from an ad pop-up that you might ignore or blip on the timeline of your social media account that you might not even get the chance to see. Emails are permanently delivered to your inbox and it is up to you to decide whether to archive or discard them. Chances are you’ll read them though.
With email copywriting we make maximum use of your customers’ inboxes. We tailor your sales pitch in a way that is pleasant, interesting, informative and attractive and with a guarantee that you will not be ignored. Our email content creator will leverage all other marketing tools that you use alongside email so as to put you in a position where you won’t lose.
Create Contact-Cash Conversion
Through dedicated service and years of experience, our email writing service has found that the best way to make an email campaign effective is to start by segmentation of your contact list. Through employing an email marketing strategy for you alongside copywriting, we are able to use the data collected by your email service provider to analyze purchasing and spending habits, repeat customers, active subscriptions, age, gender, likes and other data that is useful in categorizing your customers. Some useful services you might think of using to better obtain and understand this data include:
- AOL Mail
These services usually are automated and have powerful CRM tools that you can employ to get data on your customers. With this broken down data, it becomes easy to tailor each email to these different customers with the message remaining the same.
Once we have understood your client demographics and other useful data, we assign an email copywriter to handle the task of doing the write-up, with a strong project and editorial team backing them. With such a professional, we first tailor the actual format of the campaign; the write-up, pictures and illustrations. We then create an autoresponder sequence for your emails so that none of your emails go unread and which also emails answer any FAQs.
With email marketing, we place ourselves in the shoes of your customers and tailors the message to meet their needs. We emphasize brevity and clarity and a straight solution to the problem. We offer email copywriting services that build confidence and offer the client an alternative that makes them trust you. Once a customer gets disappointed with your emails, it becomes truly hard to convince them to ever open your emails again. We make good use of the opportunity such that the client ends up adding you to their trusted contact list. The worst thing that can happen to you is your email being reported as spam and being blocked by the customer’s ISP.
One more thing. Our email pitches and also aim to collect relevant data for you. We design questionnaires that will help you understand your customers more, consecutively giving them better services.